Global marketing management
| Main Author: | Keegan, Warren J |
|---|---|
| Other Authors: | Green, Mark C |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2002.
|
| Edition: | 7th ed. |
| Subjects: |
| Physical Description: |
xxv, 617 p.: ill.; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780130332714 0130332712 (hbk.) |