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00820cam a2200217 7i4500 |
| 001 |
0000002996 |
| 005 |
20170218090000.0 |
| 020 |
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|a 0130175781 (hbk.)
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| 020 |
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|a 9780130175786
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| 090 |
0 |
0 |
|a HF5415.123
|b .C56 2002
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| 100 |
1 |
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|a Clow, Kenneth E
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| 245 |
1 |
0 |
|a Integrated advertising, promotion, and marketing communications
|c Kenneth E. Clow, Donald E. Baack.
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| 260 |
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|a Upper Saddle River, N.J.:
|b Prentice Hall,
|c 2002.
|
| 300 |
|
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|a xxvi, 638 p.:
|b ill., col.;
|c 25 cm..
|
| 501 |
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|a With CD-ROM : Advertising planpro / Kenneth E.Clow
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| 650 |
0 |
0 |
|a Advertising
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| 650 |
0 |
0 |
|a Communication in marketing
|
| 700 |
1 |
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|a Baack, Donald E
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| 997 |
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|a Business & Accountancy, Faculty
|
| 999 |
|
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|a 0000008590
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a CDR0001236
|b CD-ROM
|c OPEN SHELF
|e Circulation Counter, Shah Alam
|
