Integrated advertising, promotion, and marketing communications
| Main Author: | Clow, Kenneth E |
|---|---|
| Other Authors: | Baack, Donald E |
| Published: |
Upper Saddle River, N.J.:
Prentice Hall,
2002.
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| Subjects: |
| Physical Description: |
xxvi, 638 p.: ill., col.; 25 cm.. |
|---|---|
| ISBN: |
0130175781 (hbk.) 9780130175786 |