APA Citation
Clow, K. E., & Baack, D. E. (2002). Integrated advertising, promotion, and marketing communications. Upper Saddle River, N.J.: Prentice Hall.
Chicago Style CitationClow, Kenneth E., and Donald E. Baack. Integrated Advertising, Promotion, and Marketing Communications. Upper Saddle River, N.J.: Prentice Hall, 2002.
MLA CitationClow, Kenneth E., and Donald E. Baack. Integrated Advertising, Promotion, and Marketing Communications. Upper Saddle River, N.J.: Prentice Hall, 2002.
Warning: These citations may not always be 100% accurate.