Market-based management : strategies for growing customer value and profitability

Main Author: Best, Roger J
Language: English
Published: Upper Saddle River: Prentice Hall, 2004.
Subjects:
LEADER 00710cam a2200193 7i4500
001 0000002961
005 20170218090000.0
008 100526 eng
020 |a 9780130082183  
020 |a 013008218X (pbk.)  
090 0 0 |a HF5415.13   |b .B47 2004 
100 1 |a Best, Roger J  
245 1 0 |a Market-based management :   |b strategies for growing customer value and profitability   |c Roger J. Best. 
260 |a Upper Saddle River:   |b Prentice Hall,   |c 2004. 
300 |a xxv, 401 p.:   |b ill.;   |c 24 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing --   |x Management  
997 |a Business & Accountancy, Faculty 
999 |a 0000009134  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam