Market-based management : strategies for growing customer value and profitability
| Main Author: | Best, Roger J |
|---|---|
| Language: | English |
| Published: |
Upper Saddle River:
Prentice Hall,
2004.
|
| Subjects: |
| Physical Description: |
xxv, 401 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780130082183 013008218X (pbk.) |