APA Citation
Best, R. J. (2004). Market-based management: Strategies for growing customer value and profitability. Upper Saddle River: Prentice Hall.
Chicago Style CitationBest, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. Upper Saddle River: Prentice Hall, 2004.
MLA CitationBest, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. Upper Saddle River: Prentice Hall, 2004.
Warning: These citations may not always be 100% accurate.