Marketing channels : a management view
by: Rosenbloom, Bert
Published: (2004)
Marketing channels : a relationship management approach
Main Author: | Pelton, Lou E |
---|---|
Other Authors: | Strutton, David, Lumpkin, James R |
Published: |
Boston:
McGraw-Hill/Irwin,
2002.
|
Edition: | 2nd ed. |
Series: |
McGraw-Hill/Irwin series in marketing
|
Subjects: |
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