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| LEADER |
00837cam a2200241 7i4500 |
| 001 |
0000002883 |
| 005 |
20170218090000.0 |
| 020 |
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|a 9780072895124
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| 020 |
|
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|a 0072895128 (hbk.)
|
| 090 |
0 |
0 |
|a HF5415.129
|b .P45 2002
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| 100 |
1 |
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|a Pelton, Lou E
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| 245 |
1 |
0 |
|a Marketing channels :
|b a relationship management approach
|c Lou E. Pelton, David Strutton, James R. Lumpkin.
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| 250 |
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|a 2nd ed.
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| 260 |
|
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|a Boston:
|b McGraw-Hill/Irwin,
|c 2002.
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| 300 |
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|a xxvi, 514 p.:
|b ill.;
|c 24 cm.
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| 490 |
0 |
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|a McGraw-Hill/Irwin series in marketing
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing channels
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| 650 |
0 |
0 |
|a Relationship marketing
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| 700 |
1 |
|
|a Strutton, David
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| 700 |
1 |
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|a Lumpkin, James R
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000008450
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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