Marketing channels : a relationship management approach
| Main Author: | Pelton, Lou E |
|---|---|
| Other Authors: | Strutton, David, Lumpkin, James R |
| Published: |
Boston:
McGraw-Hill/Irwin,
2002.
|
| Edition: | 2nd ed. |
| Series: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xxvi, 514 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780072895124 0072895128 (hbk.) |