E-commerce

Main Author: Rayport, Jeffrey F
Other Authors: Jaworski, Bernard J
Published: Boston: McGraw-Hill/Irwin, 2001.
Subjects:
LEADER 00713cam a2200217 7i4500
001 0000002853
005 20170218090000.0
020 |a 9780072465211  
020 |a 0072465212 (hbk.)  
090 0 0 |a HF5548.32   |b .R39 2001 
100 1 |a Rayport, Jeffrey F  
245 1 0 |a E-commerce   |c Jeffrey F. Rayport, Bernard J. Jaworski. 
260 |a Boston:   |b McGraw-Hill/Irwin,   |c 2001. 
300 |a xxxv, 420 p.:   |b ill.;   |c 26 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Internet advertising  
650 0 0 |a Internet marketing  
650 0 0 |a Electronic commerce  
700 1 |a Jaworski, Bernard J  
997 |a Business & Accountancy, Faculty 
999 |a 0000002505  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam