Internet marketing : readings and online resources

Main Author: Richardson, Paul
Published: New York: McGraw-Hill/Irwin, 2001.
Series: The McGraw-Hill/Irwin series in marketing
Subjects:
LEADER 00678cam a2200193 7i4500
001 0000002841
005 20170218090000.0
020 |a 0072427930 (pbk.)  
020 |a 9780072427936  
090 0 0 |a HF5415.1265   |b .R63 2001 
100 1 |a Richardson, Paul  
245 1 0 |a Internet marketing :   |b readings and online resources   |c Paul Richardson. 
260 |a New York:   |b McGraw-Hill/Irwin,   |c 2001. 
300 |a xii, 350 p.:   |b ill.;   |c 24 cm. 
490 0 |a The McGraw-Hill/Irwin series in marketing 
504 |a Includes bibliographical references and index 
650 0 0 |a Internet marketing  
997 |a Business & Accountancy, Faculty 
999 |a 0000002850  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam