Internet marketing : readings and online resources
| Main Author: | Richardson, Paul |
|---|---|
| Published: |
New York:
McGraw-Hill/Irwin,
2001.
|
| Series: |
The McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xii, 350 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0072427930 (pbk.) 9780072427936 |