New consumer marketing : managing a living demand system
by: Baker, Susan
Published: (2003)
Marketing
| Other Authors: | Kerin, Roger A. |
|---|---|
| Published: |
Boston, Mass:
McGraw-Hill/Irwin,
2003.
|
| Edition: | 7th ed. |
| Series: |
The Irwin/McGraw-Hill series in marketing
|
| Subjects: |