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| LEADER |
00785cam a2200229 7i4500 |
| 001 |
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| 005 |
20250314090000.0 |
| 020 |
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|a 9780072410754
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| 020 |
|
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|a 0071151222 (international edition)
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| 020 |
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|a 0072410752 (hbk.)
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| 090 |
0 |
0 |
|a HF5415
|b .M37 2003
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| 245 |
0 |
0 |
|a Marketing
|c Roger A. Kerin ... [et al.].
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| 250 |
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|a 7th ed.
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| 260 |
|
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|a Boston, Mass:
|b McGraw-Hill/Irwin,
|c 2003.
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| 300 |
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|a xliii, 741 p.:
|b col. ill.;
|c 29 cm.
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| 490 |
0 |
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|a The Irwin/McGraw-Hill series in marketing
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Marketing
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| 700 |
1 |
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|a Kerin, Roger A.
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000002863
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000061833
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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