Marketing
| Other Authors: | Kerin, Roger A. |
|---|---|
| Published: |
Boston, Mass:
McGraw-Hill/Irwin,
2003.
|
| Edition: | 7th ed. |
| Series: |
The Irwin/McGraw-Hill series in marketing
|
| Subjects: |
| Physical Description: |
xliii, 741 p.: col. ill.; 29 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780072410754 0071151222 (international edition) 0072410752 (hbk.) |