APA Citation

Kerin, R. A. (2003). Marketing (7th ed.). Boston, Mass: McGraw-Hill/Irwin.

Chicago Style Citation

Kerin, Roger A. Marketing. 7th ed. Boston, Mass: McGraw-Hill/Irwin, 2003.

MLA Citation

Kerin, Roger A. Marketing. 7th ed. Boston, Mass: McGraw-Hill/Irwin, 2003.

Warning: These citations may not always be 100% accurate.