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| LEADER |
00759cam a2200217 7i4500 |
| 001 |
0000002831 |
| 005 |
20170218090000.0 |
| 020 |
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|a 0072410639 (hbk.)
|
| 020 |
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|a 9780072410631
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| 090 |
0 |
0 |
|a HF5415
|b .D89 2002
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| 100 |
1 |
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|a Dwyer, F. Robert
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| 245 |
1 |
0 |
|a Business marketing :
|b connecting strategy, relationships, and learning
|c F. Robert Dwyer, John F. Tanner, Jr.
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| 250 |
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|a 2nd ed.
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| 260 |
|
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|a Boston:
|b McGraw-Hill/Irwin,
|c 2002.
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| 300 |
|
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|a xxix, 705 p.:
|b col. ill.;
|c 27 cm.
|
| 490 |
0 |
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|a McGraw-Hill/Irwin series in marketing
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| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing
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| 700 |
1 |
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|a Tanner, John F
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000008081
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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