Business marketing : connecting strategy, relationships, and learning
| Main Author: | Dwyer, F. Robert |
|---|---|
| Other Authors: | Tanner, John F |
| Published: |
Boston:
McGraw-Hill/Irwin,
2002.
|
| Edition: | 2nd ed. |
| Series: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xxix, 705 p.: col. ill.; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0072410639 (hbk.) 9780072410631 |