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| LEADER |
00986cam a2200277 7i4500 |
| 001 |
0000002781 |
| 005 |
20170218090000.0 |
| 020 |
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|a 0071169946 (pbk.)
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| 020 |
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|a 0072312211 (hbk.)
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| 020 |
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|a 9780071169943
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| 020 |
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|a 9780072312218
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| 090 |
0 |
0 |
|a HD9980.5
|b .Z45 2000
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| 100 |
1 |
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|a Zeithaml, Valarie A
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| 245 |
1 |
0 |
|a Services marketing :
|b integrating customer focus across the firm
|c Valarie A. Zeithaml, Mary Jo Bitner.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Boston:
|b Irwin/McGraw-Hill,
|c 2000.
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| 300 |
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|a xxviii, 620 p.:
|b ill.;
|c 26 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Service industries --
|x Marketing
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| 650 |
0 |
0 |
|a Customer services
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| 650 |
0 |
0 |
|a Marketing
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| 700 |
1 |
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|a Bitner, Mary Jo
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| 997 |
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|a Business & Accountancy, Faculty
|
| 999 |
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|a 0000002481
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000002768
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000003168
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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