Services marketing : integrating customer focus across the firm
| Main Author: | Zeithaml, Valarie A |
|---|---|
| Other Authors: | Bitner, Mary Jo |
| Published: |
Boston:
Irwin/McGraw-Hill,
2000.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xxviii, 620 p.: ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0071169946 (pbk.) 0072312211 (hbk.) 9780071169943 9780072312218 |