Services marketing : integrating customer focus across the firm
| Main Author: | Zeithaml, Valarie A |
|---|---|
| Other Authors: | Bitner, Mary Jo |
| Published: |
Boston:
Irwin/McGraw-Hill,
2000.
|
| Edition: | 2nd ed. |
| Subjects: |
1st Floor, Shah Alam
| Call Number: |
HD9980 5 Z45 2000 |
|---|
| Accession No | Item Category | SMD | Status | Notes |
|---|
| 0000002481 | OPEN SHELF | BOK | AVAILABLE |
| 0000002768 | OPEN SHELF | BOK | AVAILABLE |
| 0000003168 | OPEN SHELF | BOK | AVAILABLE |