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0000002624 |
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20170218090000.0 |
| 020 |
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|a 0071395210 (pbk.)
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| 090 |
0 |
0 |
|a HF5415.13
|b .H54 2003
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| 100 |
1 |
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|a Hiebing, Roman G
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| 245 |
1 |
4 |
|a The successful marketing plan :
|b a disciplined and comprehensive approach
|c Roman G. Hiebing, Jr., Scott W. Cooper.
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| 250 |
|
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|a 3rd ed.
|
| 260 |
|
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|a New York:
|b McGraw-Hill,
|c 2003.
|
| 300 |
|
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|a xxxii, 544 p.:
|b ill.;
|c 28 cm.
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| 500 |
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|a Includes index
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| 650 |
0 |
0 |
|a Marketing --
|x Planning
|
| 700 |
1 |
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|a Cooper, Scott W
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000009556
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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