The successful marketing plan : a disciplined and comprehensive approach
| Main Author: | Hiebing, Roman G |
|---|---|
| Other Authors: | Cooper, Scott W |
| Published: |
New York:
McGraw-Hill,
2003.
|
| Edition: | 3rd ed. |
| Subjects: |
| Item Description: |
Includes index |
|---|---|
| Physical Description: |
xxxii, 544 p.: ill.; 28 cm. |
| ISBN: |
0071395210 (pbk.) |