APA Citation
Hiebing, R. G., & Cooper, S. W. (2003). The successful marketing plan: A disciplined and comprehensive approach (3rd ed.). New York: McGraw-Hill.
Chicago Style CitationHiebing, Roman G., and Scott W. Cooper. The Successful Marketing Plan: A Disciplined and Comprehensive Approach. 3rd ed. New York: McGraw-Hill, 2003.
MLA CitationHiebing, Roman G., and Scott W. Cooper. The Successful Marketing Plan: A Disciplined and Comprehensive Approach. 3rd ed. New York: McGraw-Hill, 2003.
Warning: These citations may not always be 100% accurate.