Positioning : the battle for your mind

Main Author: Ries, Al
Other Authors: Trout, Jack
Published: New York: McGraw-Hill, 2001.
Edition: 20th anniversary ed.
Subjects:
LEADER 00564cam a2200181 7i4500
001 0000002586
005 20150923090000.0
020 |a 0071359168 (hbk.)  
090 0 0 |a HF5827.2   |b .R54 2001 
100 1 |a Ries, Al  
245 1 0 |a Positioning :   |b the battle for your mind   |c Al Ries and Jack Trout. 
250 |a 20th anniversary ed. 
260 |a New York:   |b McGraw-Hill,   |c 2001. 
300 |a xii, 246 p.:   |b ill.;   |c 21 cm. 
500 |a Includes index 
650 0 0 |a Positioning (Advertising)  
700 1 |a Trout, Jack  
999 |a 0000005042  |b BOK  |c OPEN SHELF  |e 1st Floor, Bestari Jaya