The dynamics of mass communication

Main Author: Dominick, Joseph R
Published: Boston: McGraw Hill, 1999.
Edition: 6th ed.
Series: McGraw-Hill series in mass communication
Subjects:
Physical Description: xxiii, 568 p.: col. ill.; 26 cm.
Bibliography: Includes bibliographical references and index
ISBN: 007290478x
9780071156851
0071156852 (pbk.)