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|a 0072466650
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| 020 |
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|a 0071151613
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| 090 |
0 |
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|a HF5415.135
|b .C53 2003
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| 100 |
1 |
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|a Cravens, David W
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| 245 |
1 |
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|a Strategic marketing
|c David W. Cravens, Nigel F. Piercy.
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| 260 |
|
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|a Boston:
|b McGraw-Hill Irwin,
|c 2003.
|
| 300 |
|
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|a xviii, 843 p.:
|b ill., maps;
|c 26 cm.
|
| 490 |
0 |
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|a McGraw-Hill/Irwin series in marketing
|
| 504 |
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|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing --
|x Decision making
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 650 |
0 |
0 |
|a Marketing --
|x Management
|
| 700 |
1 |
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|a Piercy, Nigel F
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000006386
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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