Strategic marketing
| Main Author: | Cravens, David W |
|---|---|
| Other Authors: | Piercy, Nigel F |
| Published: |
Boston:
McGraw-Hill Irwin,
2003.
|
| Series: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xviii, 843 p.: ill., maps; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0072466650 0071151613 |