APA Citation

Cravens, D. W., & Piercy, N. F. (2003). Strategic marketing. Boston: McGraw-Hill Irwin.

Chicago Style Citation

Cravens, David W., and Nigel F. Piercy. Strategic Marketing. Boston: McGraw-Hill Irwin, 2003.

MLA Citation

Cravens, David W., and Nigel F. Piercy. Strategic Marketing. Boston: McGraw-Hill Irwin, 2003.

Warning: These citations may not always be 100% accurate.