The fat firm : the transformation of a firm from fat to fit
| Main Author: | Zoltners, Andris A. |
|---|---|
| Other Authors: | Sinha, Prabhakant, Murphy, Stuart, Williams-Andriani, Renee |
| Published: |
New York:
McGraw-Hill,
1997.
|
| Subjects: |
| Item Description: |
Gift: Selangor Business School (SBS) |
|---|---|
| Physical Description: |
vii, 279 p.: ill.; 24 cm. |
| ISBN: |
0070443920 (hbk.) |