The fat firm : the transformation of a firm from fat to fit
| Main Author: | Zoltners, Andris A. |
|---|---|
| Other Authors: | Sinha, Prabhakant, Murphy, Stuart, Williams-Andriani, Renee |
| Published: |
New York:
McGraw-Hill,
1997.
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| Subjects: |
| Physical Description: |
vii, 279 p.: ill.; 24 cm. |
|---|---|
| ISBN: |
0070443920 (hbk.) |