Product management
by: Lehmann, Donald R
Published: (1997)
Product management
| Main Author: | Lehmann, Donald R |
|---|---|
| Other Authors: | Winer, Russell S |
| Published: |
Boston:
McGraw-Hill/Irwin,
2002.
|
| Series: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: |