Product management

Main Author: Lehmann, Donald R
Other Authors: Winer, Russell S
Published: Boston: McGraw-Hill/Irwin, 2002.
Series: McGraw-Hill/Irwin series in marketing
Subjects:
LEADER 00591cam a2200181 7i4500
001 0000002407
005 20170218090000.0
020 |a 0070275491  
090 0 0 |a HF5415.15   |b .L44 2002 
100 1 |a Lehmann, Donald R  
245 1 0 |a Product management   |c Donald R. Lehmann, Russell S. Winer. 
260 |a Boston:   |b McGraw-Hill/Irwin,   |c 2002. 
300 |a xxv, 502 p.:   |b ill.;   |c 24 cm. 
490 0 |a McGraw-Hill/Irwin series in marketing 
650 0 0 |a Product management  
700 1 |a Winer, Russell S  
997 |a Business & Accountancy, Faculty 
999 |a 0000008584  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam