Product management
| Main Author: | Lehmann, Donald R |
|---|---|
| Other Authors: | Winer, Russell S |
| Published: |
Boston:
McGraw-Hill/Irwin,
2002.
|
| Series: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xxv, 502 p.: ill.; 24 cm. |
|---|---|
| ISBN: |
0070275491 |