Marketing plans : how to prepare them, how to use them
by: McDonald, Malcolm
Published: (1999)
Analysis for marketing planning
| Main Author: | Lehmann, Donald R |
|---|---|
| Other Authors: | Winer, Russell S |
| Published: |
Boston, Mass.:
McGraw-Hill Irwin,
2002.
|
| Series: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: |