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| LEADER |
00738cam a2200205 7i4500 |
| 001 |
0000002406 |
| 005 |
20170218090000.0 |
| 020 |
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|a 9780070275478
|
| 020 |
|
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|a 0070275475 (pbk.)
|
| 090 |
0 |
0 |
|a HF5415.13
|b .L44 2002
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| 100 |
1 |
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|a Lehmann, Donald R
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| 245 |
1 |
0 |
|a Analysis for marketing planning
|c Donald R. Lehmann, Russell S. Winer.
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| 260 |
|
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|a Boston, Mass.:
|b McGraw-Hill Irwin,
|c 2002.
|
| 300 |
|
|
|a xii, 256 p.:
|b ill.;
|c 23 cm.
|
| 490 |
0 |
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|a McGraw-Hill/Irwin series in marketing
|
| 504 |
|
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|a Includes bibliographical references and index
|
| 650 |
0 |
0 |
|a Marketing --
|x Management --
|z United States
|
| 700 |
1 |
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|a Winer, Russell S
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| 997 |
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|a Business & Accountancy, Faculty
|
| 999 |
|
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|a 0000008669
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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