Analysis for marketing planning
| Main Author: | Lehmann, Donald R |
|---|---|
| Other Authors: | Winer, Russell S |
| Published: |
Boston, Mass.:
McGraw-Hill Irwin,
2002.
|
| Series: |
McGraw-Hill/Irwin series in marketing
|
| Subjects: |
| Physical Description: |
xii, 256 p.: ill.; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780070275478 0070275475 (pbk.) |