APA Citation

Lehmann, D. R., & Winer, R. S. (2002). Analysis for marketing planning. Boston, Mass.: McGraw-Hill Irwin.

Chicago Style Citation

Lehmann, Donald R., and Russell S. Winer. Analysis for Marketing Planning. Boston, Mass.: McGraw-Hill Irwin, 2002.

MLA Citation

Lehmann, Donald R., and Russell S. Winer. Analysis for Marketing Planning. Boston, Mass.: McGraw-Hill Irwin, 2002.

Warning: These citations may not always be 100% accurate.