Customer behavior : a managerial perspective

Main Author: Sheth, Jagdish N
Other Authors: Mittal, Banwari
Published: Australia: Thomson/South-Western, 2004.
Subjects:
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020 |a 0030343364  
090 0 0 |a HF5415.32   |b .S54 2004 
100 1 |a Sheth, Jagdish N  
245 1 0 |a Customer behavior :   |b a managerial perspective   |c Jagdish N. Sheth, Banwari Mittal. 
260 |a Australia:   |b Thomson/South-Western,   |c 2004. 
300 |a xix, 487 p.:   |b ill.;   |c 27 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Consumers' preferences  
650 0 0 |a Consumer satisfaction  
650 0 0 |a Consumer behavior  
700 1 |a Mittal, Banwari  
997 |a Business & Accountancy, Faculty 
999 |a 0000008499  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam