Customer behavior : a managerial perspective
| Main Author: | Sheth, Jagdish N |
|---|---|
| Other Authors: | Mittal, Banwari |
| Published: |
Australia:
Thomson/South-Western,
2004.
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| Subjects: |
| Physical Description: |
xix, 487 p.: ill.; 27 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0030343364 |