Best practices in international marketing
| Other Authors: | Ronkainen, Ilkka A., Czinkota, Michael R. |
|---|---|
| Published: |
Fort Worth:
Harcourt College Pub.,
2002.
|
| Series: |
The Harcourt College Publishers series in marketing
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| Subjects: |
| Physical Description: |
xviii, 393 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0030340365 |