Marketing research : methodological foundations

Main Author: Churchill, Gilbert A
Other Authors: Iacobucci, Dawn
Published: Australia: South Western/ Thomson Learning, 2002.
Edition: 8th ed.
Series: The Harcourt series in marketing
Subjects:
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020 |a 9780030331015  
090 0 0 |a HF5415.2   |b .C48 2002 
100 1 |a Churchill, Gilbert A  
245 1 0 |a Marketing research :   |b methodological foundations   |c Gilbert A. Churchill, Jr., Dawn Iacobucci. 
250 |a 8th ed. 
260 |a Australia:   |b South Western/ Thomson Learning,   |c 2002. 
300 |a xxvi, 1006 p.:   |b ill.;   |c 26 cm. 
490 0 |a The Harcourt series in marketing 
504 |a Includes bibliographical references and index 
650 0 0 |a Marketing research  
700 1 |a Iacobucci, Dawn  
997 |a Business & Accountancy, Faculty 
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