Marketing research : methodological foundations
| Main Author: | Churchill, Gilbert A |
|---|---|
| Other Authors: | Iacobucci, Dawn |
| Published: |
Australia:
South Western/ Thomson Learning,
2002.
|
| Edition: | 8th ed. |
| Series: |
The Harcourt series in marketing
|
| Subjects: |
| Physical Description: |
xxvi, 1006 p.: ill.; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0030331013 (hbk.) 9780030331015 |