Marketing research : methodological foundations

Main Author: Churchill, Gilbert A
Other Authors: Iacobucci, Dawn
Published: Australia: South Western/ Thomson Learning, 2002.
Edition: 8th ed.
Series: The Harcourt series in marketing
Subjects:

1st Floor, Shah Alam

Call Number: HF5415 2 C48 2002
Accession No Item Category SMD Status Notes
0000007546 OPEN SHELF BOK AVAILABLE