International marketing

Main Author: Czinkota, Michael R
Other Authors: Ronkainen, Ilkka A
Published: Fort Worth: Harcourt College Publishers, 2002.
Subjects:
LEADER 00700cam a2200205 7i4500
001 0000002319
005 20170218090000.0
020 |a 0030330963 (pbk.)  
020 |a 9780030330964  
090 0 0 |a HF1416   |b .C93 2002 
100 1 |a Czinkota, Michael R  
245 1 0 |a International marketing   |c Michael R. Czinkota, Ilkka A. Ronkainen. 
260 |a Fort Worth:   |b Harcourt College Publishers,   |c 2002. 
300 |a xxxiii, 815p.:   |b col. ill.;   |c 28 cm. 
504 |a Includes bibliographical references and index 
650 0 0 |a Export marketing  
700 1 |a Ronkainen, Ilkka A  
997 |a Business & Accountancy, Faculty 
998 |a Marketing, Degree 
999 |a 0000007375  |b BOK  |c OPEN SHELF  |e 1st Floor, Shah Alam