International marketing
| Main Author: | Czinkota, Michael R |
|---|---|
| Other Authors: | Ronkainen, Ilkka A |
| Published: |
Fort Worth:
Harcourt College Publishers,
2002.
|
| Subjects: |
| Physical Description: |
xxxiii, 815p.: col. ill.; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
0030330963 (pbk.) 9780030330964 |