Cover Image

QR Code

Essentials of services marketing : concepts, strategies & cases

Main Author:	Hoffman, K. Douglas
Other Authors:	Bateson, John E. G
Published:	Fort Worth: Horcourt College Pub., 2002.
Edition:	2nd ed.
Subjects:	Service industries -- > Marketing

Similar Items

Services marketing : concepts, strategies & cases
by: Hoffman, K. Douglas
Published: (2006)

Essentials of services marketing
by: Lovelock, Christopher
Published: (2009)

Services marketing : texts and cases
by: Nargundkar, Rajendra

Marketing a service for profit : a practical guide to key service marketing concepts
by: Clarke, Greg
Published: (2000)

Services marketing : text and cases
by: Verma, Harsh V

Service management and marketing : customer management in service competition
by: Gronroos, Christian
Published: (2007)

Services marketing : integrating customer focus across the firm
by: Zeithaml, Valarie A
Published: (2006)

Services marketing : integrating customer focus across the firm
by: Zeithaml, Valarie A
Published: (2000)

Services marketing : integrating customer focus across the firm
by: Zeithaml, Valarie A
Published: (2009)

Marketing your services : for people who hate to sell
by: Crandall, Rick
Published: (2003)

Service management : operations, strategy, and information technology
by: Fitzsimmons, James A
Published: (2000)

Service management : operations, strategy and information technology
by: Fitzsimmons, James A
Published: (1994)

Service management : operation, strategy, and information technology
by: Fitzsimmons, James A
Published: (2001)

Service management : operations, strategy, information technology
by: Fitzsimmons, James A
Published: (2008)

The management of service operations
by: Wright, J. Nevan
Published: (2004)

The power of standards : hybrid authority and the globalisation of services
by: Graz, Jean-Christophe
Published: (2019)

The profile of the services sector in Malaysia : executive summary.
Published: (2004)

This is service design doing : applying service design thinking in the real world : a practitioner's handbook

Service systems engineering and management
by: Ravindran, A. Ravi

The handbook of innovation and services : a multi-disciplinary perspective
Published: (2010)

Marketing concepts for libraries and information services
by: Saez, Eileen Elliot de
Published: (2002)

Services marketing in Asia : managing people, technology, and strategy
Published: (2005)

Hospitality and travel marketing
by: Morrison, Alastair M
Published: (2002)

Principles of services marketing
by: Palmer, Adrian
Published: (2005)

Principles of services marketing
by: Palmer, Adrian
Published: (2001)

Principles of service marketing and management
by: Lovelock, Christopher
Published: (2002)

Essentials of marketing : a marketing strategy planning approach
by: Perreault, William D
Published: (2012)

Essentials of marketing : a marketing strategy planning approach
by: Perreault, William D
Published: (2015)

Marketing : concepts and strategies
Published: (2001)

Services marketing : people, technology, strategy
by: Lovelock, Christopher
Published: (2007)

Strategic marketing in library and information science
Published: (2002)

Sun Tzu, strategies for marketing : 12 essential principles for winning the war for customers
by: Michaelson, Gerald A
Published: (2004)

The opt-out effect : marketing strategies that empower consumers and win customer-driven brand loyalty
by: Smith, Gerald E

Business marketing : connecting strategy, relationships, and learning
by: Dwyer, F. Robert
Published: (2002)

Services marketing : an Asia-Pacific and Australian persspective
by: Lovelock, Christopher
Published: (2004)

Marketing, sales and customer service
by: Russell-Jones, Neil
Published: (2003)

Services marketing : an Asia-Pacific and Australian perspective
by: Lovelock, Christopher
Published: (2007)

Hospitality marketing management
by: Reid, Robert D
Published: (2001)

Marketing your service
by: Withers, Jean
Published: (2003)

Business marketing strategy : concepts and applications
by: Rangan, V. Kasturi
Published: (1995)