rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Essentials of services marketing
    sub title: concepts, strategies & cases
  title info:
    title: Concepts, strategies and cases
  name:
    name part: Hoffman, K. Douglas
    role:
      role term: creator
  name:
    name part: Bateson, John E. G
  type of resource: text
  origin info:
    place:
      place term: Fort Worth
    publisher: Horcourt College Pub.
    date issued: 2002
    edition: 2nd ed.
    issuance: monographic
  physical description:
    extent: xxi, 569 p.: ill.; 24 cm.
  note: K. Douglas Hoffman, John E. G. Bateson.
  note: Gift: Selangor Business School (SBS)
  note: Includes bibliographical references and index
  subject:
    topic: Service industries --
    topic: Marketing
  identifier: 9780030288920
  identifier: 0030288924 (hbk.)
  record info:
    record change date: 20251118090000.0
    record identifier: 0000002314