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| LEADER |
00851cam a2200229 7i4500 |
| 001 |
0000002314 |
| 005 |
20170218090000.0 |
| 020 |
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|a 9780030288920
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| 020 |
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|a 0030288924 (hbk.)
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| 090 |
0 |
0 |
|a HD9980.5
|b .H63 2002
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| 100 |
1 |
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|a Hoffman, K. Douglas
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| 245 |
1 |
0 |
|a Essentials of services marketing :
|b concepts, strategies & cases
|c K. Douglas Hoffman, John E. G. Bateson.
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| 246 |
3 |
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|a Concepts, strategies and cases.
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| 250 |
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|a 2nd ed.
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| 260 |
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|a Fort Worth:
|b Horcourt College Pub.,
|c 2002.
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| 300 |
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|a xxi, 569 p.:
|b ill.;
|c 24 cm.
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| 504 |
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|a Includes bibliographical references and index
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| 650 |
0 |
0 |
|a Service industries --
|x Marketing
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| 700 |
1 |
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|a Bateson, John E. G
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| 997 |
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|a Business & Accountancy, Faculty
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| 999 |
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|a 0000009098
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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| 999 |
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|a 0000012776
|b BOK
|c OPEN SHELF
|e 1st Floor, Shah Alam
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