Essentials of services marketing : concepts, strategies & cases
| Main Author: | Hoffman, K. Douglas |
|---|---|
| Other Authors: | Bateson, John E. G |
| Published: |
Fort Worth:
Horcourt College Pub.,
2002.
|
| Edition: | 2nd ed. |
| Subjects: |
| Physical Description: |
xxi, 569 p.: ill.; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index |
| ISBN: |
9780030288920 0030288924 (hbk.) |